over the weekend the american industrial rock band band Nine Inch Nails released their new album titled ‘Ghosts I-IV‘ via their own website. With this release the Nine Inch Nails - lead by their outspoken frontman Trent Reznor - join a number of artists (Radiohead, Madonna, …) who, after being freed from long running contracts […]

Customers are no longer just passive consumers. They increasingly behave like producers. The volume of user-generated content on the internet increases at an unprecedented pace. I tell nothing new when I say that companies are very keen on tapping from that ‘pro-am’ creativity. Business Week even speaks of ‘crowdsourcing’. Here are four rules for […]